Facebook Changes 2018
The   Facebook   changes   of   2018   are   an   imminent   issue   that   will   affect   all   business   owners globally.   On   the   11th   January   Facebook   announced   that   they   were   going   to   make   changes   to the   Facebook   algorithm.   They   conducted   a   study   and   found   that   people   want   to   see   more   of their   family   and   friends   on   their   Facebook   timeline.   At   Emerald   Marketing,   we   see   their   point, when   scrolling   down   your   news   feed   as   a   consumer,   it   is   one   advert   or   article   after   the   other. This   can   be   frustrating   for   the   consumer   and   is   taking   away   from   the   urge   to   open   up   your Facebook   and   scroll   the   feeds.   Personally,   I   don’t   mind   as   I   love   to   see   what   other   companies are   doing   in   terms   of   their   adverts   however   my   mindset   is   not   that   of   an   average   consumer! From   a   business   perspective,      this   is   going   to   change   our   Facebook   engagement   dramatically. What   are   these   new   changes   the   Facebook   Algorithm   and   as   a   business   and   how   can   we make sure that we are prepared for the change? Changes to the Algorithm The   changes   to   the   algorithm   have   been   promised   as   the   biggest   change   to   date   but   what does   this   actually   mean?   Currently   we   have   our   main   Facebook   news   feed   where   we   find   our advertisements   and   posts   from   businesses,   friends   and   family.   When   conducting   their   study they    realised    people    are    getting    impatient    with    the    advertisements    and    business    posts. Facebook   in   reaction   have   decided   to   create   2   timelines.   One   will   be   our   main   news   feed which   will   show   our   posts   from   just   family   and   friends   and   the   second   will   be   called   the “explore”   feed.   The   Explore   feed   will   host   all   of   the   pages   you   like,   your   groups,   business   page posts.   The   problem   facing   business   owners   is   that   their   posts   may   not   be   seen!   Facebook users   would   have   to   click   on   the   explore   feed   to   see   any   of   our   posts.   At   the   same   time, Facebook   makes   a   lot   of   revenue   out   of   businesses   on   Facebook.   Its   a   great   platform   for targeting   your   specific   audience   and   encouraging   them   to   become   a   client   or   consumer, therefore   Facebook   want   people   to   click   to   the   explore   tab.   The   only   way   to   do   this   is   to   make that   feed   as   engaging   as   possible.   Facebook   easily   tracks   each   engagement   on   a   post   and   will rank   them   based   on   what   reaches   the   most   engagement.   Knowing   this   how   can   we   adapt   to the new Facebook environment? How to prepare your business Engagement!   We   need   the   most   interaction   for   our   page   and   for   our   posts.   The   best   way   to achieve   this   is   by   creating   the   best   content   for   our   posts.   Pictures   are   a   great   eye   grabber, choose   an   image   that   make   them   stop   to   get   a   second   look,   an   image   that   provokes   an emotion.   The   best   colours   to   use   for   this   are   red,   blue   and   orange.   These   colours   stand   out   to the   eye   and   make   your   posts   more   magnetic.   It   is   also   important   to   choose   your   content   or topic    wisely,    the    best    content    is    based    on    comedy,    trends    or    unique    posts.    Facebook    is searching   for   unique   content   which   means   they   don’t   want   to   see   the   same   advert   repeated by   similar   companies.   Creating   a   post   that   is   based   on   trends,   does   not   refer   to   re-sharing information   that   has   some   relevance   to   your   business,   for   example   if   you   are   in   a   health   care business   and   you   share   adverts   about   other   peoples   research,   this   is   going   to   benefit   the source   of   the   research,   not   yourself.   Take   a   spin   on   the   health   message   and   write   your   own article or post! - Remember to choose your eye catching photo. Another   handy   tip   for   making   your   posts   engaging   is   by   making   them   relevant.   With   this   new timeline,   Facebook   will   also   have   a   target   button   for   each   post.      This   will   look   like   a   bullet   icon, If   you   are   like   me,   you   will   be   getting   very   excited   about   this   because   this   means   that   you   can target   the   audience   of   your   post   like   you   do   for   a   target   audience   in   a   Facebook   advert!   You will receive a greater post engagement if you are targeting the correct audience for your post. It   is   important   to   also   promote   conversation   between   the   users   on   your   Facebook   posts.   This means   asking   them   questions   and   responding   to   comments   on   your   post.   It   is   important   not to   fall   into   engagement-bait   here.   Do   not   ask   questions   such   as   “   do   you   like   roller   coasters? Share   this   post”   This   is   been   noted   as   spam-my   and   Facebook   picks   up   on   certain   words   that are   seen   as   “orders”   such   as   “buy   now.”   If   you   are   selling   a   product,   publish   a   post   that   leads the   user   to   want   to   know   more   about   the   product.   If   you   increase   interest,   it   will   increase engagement naturally. If   you   are   reading   this   and   you   haven’t   started   to   prepare   your   Facebook   Business   page   for the   new   algorithm,   I   recommend   starting   this   as   soon   as   possible.   Building   up   engagement now will benefit you when it launches in a few months. If   you   need   any   help   with   this   Emerald   Marketing   offer   A   Facebook   Training   programme, tailored        to        your        business.        For        a        quote,        please        contact        Emma        on emma@emeraldmarketing.co.uk .
SEMrush
Facebook Changes 2018
The     Facebook     changes     of     2018     are     an imminent    issue    that    will    affect    all    business owners      globally.      On      the      11th      January Facebook   announced   that   they   were   going   to make    changes    to    the    Facebook    algorithm. They    conducted    a    study    and    found    that people   want   to   see   more   of   their   family   and friends     on     their     Facebook     timeline.     At Emerald   Marketing,   we   see   their   point,   when scrolling      down      your      news      feed      as      a consumer,   it   is   one   advert   or   article   after   the other.     This     can     be     frustrating     for     the consumer   and   is   taking   away   from   the   urge to    open    up    your    Facebook    and    scroll    the feeds.   Personally,   I   don’t   mind   as   I   love   to   see what   other   companies   are   doing   in   terms   of their   adverts   however   my   mindset   is   not   that of    an    average    consumer!    From    a    business perspective,        this    is    going    to    change    our Facebook   engagement   dramatically.   What   are these   new   changes   the   Facebook   Algorithm and   as   a   business   and   how   can   we   make   sure that we are prepared for the change? Changes to the Algorithm The    changes    to    the    algorithm    have    been promised   as   the   biggest   change   to   date   but what   does   this   actually   mean?   Currently   we have   our   main   Facebook   news   feed   where   we find     our     advertisements     and     posts     from businesses,      friends      and      family.      When conducting   their   study   they   realised   people are          getting          impatient          with          the advertisements        and        business        posts. Facebook   in   reaction   have   decided   to   create 2   timelines.   One   will   be   our   main   news   feed which   will   show   our   posts   from   just   family and   friends   and   the   second   will   be   called   the “explore”   feed.   The   Explore   feed   will   host   all of   the   pages   you   like,   your   groups,   business page    posts.    The    problem    facing    business owners   is   that   their   posts   may   not   be   seen! Facebook   users   would   have   to   click   on   the explore   feed   to   see   any   of   our   posts.   At   the same   time,   Facebook   makes   a   lot   of   revenue out   of   businesses   on   Facebook.   Its   a   great platform   for   targeting   your   specific   audience and   encouraging   them   to   become   a   client   or consumer,   therefore   Facebook   want   people to   click   to   the   explore   tab.   The   only   way   to   do this    is    to    make    that    feed    as    engaging    as possible.      Facebook      easily      tracks      each engagement    on    a    post    and    will    rank    them based       on       what       reaches       the       most engagement.   Knowing   this   how   can   we   adapt to the new Facebook environment? How to prepare your business Engagement!   We   need   the   most   interaction for   our   page   and   for   our   posts.   The   best   way to   achieve   this   is   by   creating   the   best   content for     our     posts.     Pictures     are     a     great     eye grabber,   choose   an   image   that   make   them stop    to    get    a    second    look,    an    image    that provokes   an   emotion.   The   best   colours   to   use for    this    are    red,    blue    and    orange.    These colours   stand   out   to   the   eye   and   make   your posts   more   magnetic.   It   is   also   important   to choose   your   content   or   topic   wisely,   the   best content     is     based     on     comedy,     trends     or unique     posts.     Facebook     is     searching     for unique   content   which   means   they   don’t   want to   see   the   same   advert   repeated   by   similar companies.   Creating   a   post   that   is   based   on trends,      does      not      refer      to      re-sharing information   that   has   some   relevance   to   your business,   for   example   if   you   are   in   a   health care   business   and   you   share   adverts   about other     peoples     research,     this     is     going     to benefit     the     source     of     the     research,     not yourself.   Take   a   spin   on   the   health   message and     write     your     own     article     or     post!     - Remember     to     choose     your     eye     catching photo. Another    handy    tip    for    making    your    posts engaging   is   by   making   them   relevant.   With this   new   timeline,   Facebook   will   also   have   a target   button   for   each   post.      This   will   look   like a   bullet   icon,   If   you   are   like   me,   you   will   be getting   very   excited   about   this   because   this means   that   you   can   target   the   audience   of your   post   like   you   do   for   a   target   audience   in a   Facebook   advert!   You   will   receive   a   greater post    engagement    if    you    are    targeting    the correct audience for your post. It   is   important   to   also   promote   conversation between   the   users   on   your   Facebook   posts. This     means     asking     them     questions     and responding   to   comments   on   your   post.   It   is important    not    to    fall    into    engagement-bait here.   Do   not   ask   questions   such   as   “   do   you like   roller   coasters?   Share   this   post”   This   is been   noted   as   spam-my   and   Facebook   picks up   on   certain   words   that   are   seen   as   “orders” such    as    “buy    now.”    If    you    are    selling    a product,   publish   a   post   that   leads   the   user   to want   to   know   more   about   the   product.   If   you increase   interest,   it   will   increase   engagement naturally. If    you    are    reading    this    and    you    haven’t started   to   prepare   your   Facebook   Business page    for    the    new    algorithm,    I    recommend starting   this   as   soon   as   possible.   Building   up engagement    now    will    benefit    you    when    it launches in a few months. If    you    need    any    help    with    this    Emerald Marketing       offer       A       Facebook       Training programme,   tailored   to   your   business.   For   a quote,         please         contact         Emma         on emma@emeraldmarketing.co.uk .
SEMrush