Spending Your $10,000 Google Grant

Google   ad   grants   is   part   of   the   Google   Non   profits   programme.   The   Google   ad   grant   allows   your   organisation to   raise   awareness   through   non   profit   advertising.   It   allows   you   to   run   text   ads   on   Google   search   with   the budget of $10,000 USD per month. How do you get one?   To sign up for Google non profits in Northern Ireland, you must meet the following criteria; • Your organisation must be registered with TT exchange •   Organisations   must   be   a   non   profit   or   non   governmental   organisation   with   a   recognisable   status   within Northern Ireland. •   You   must   be   registered   with   the   Charity   Commission   for   Northern   Ireland   and/or   registered   with   the   HMRC as tax exempt. • Have a website with substantial content How to manage your ad Grant?   Managing   your   ad   grant   is   the   tricky   part!   Most   charities   will   use   a   business   PPC   agency   because   they   don't have   the   resources   in   house.   The   problem   arises   when   charities   do   this   because   business   PPC   agencies   use the   same   targeting   methods   for   fundraising,   promotion,   campaigns   and   events,   they   assume   it   is   the   same   as sales   for   a   corporation.   However   at   Emerald   Marketing   we   specialise   in   charity   Digital   marketing   and   we recognise   the   audience   differences   that   your   organisation   needs   to   target.   Choosing   Emerald   Marketing allows   your   charity   to   grow   while   saving   resources   for   what   matters   most.   You   can   grow   your   non   profit fundraising   network   through   online   donations,   newsletter   signups,   volunteer   sign   ups   and   to   stay   aware   of those who drive your organisation forward.

Spending Your

$10,000 Google

Grant

Google    ad    grants    is    part    of    the Google     Non     profits     programme. The    Google    ad    grant    allows    your organisation     to     raise     awareness through    non    profit    advertising.    It allows     you     to     run     text     ads     on Google   search   with   the   budget   of $10,000 USD per month. How do you get one?   To   sign   up   for   Google   non   profits   in Northern    Ireland,    you    must    meet the following criteria; •      Your      organisation      must      be registered with TT exchange •    Organisations    must    be    a    non profit        or        non        governmental organisation    with    a    recognisable status within Northern Ireland. •   You   must   be   registered   with   the Charity    Commission    for    Northern Ireland   and/or   registered   with   the HMRC as tax exempt. •   Have   a   website   with   substantial content How to manage your ad Grant?   Managing     your     ad     grant     is     the tricky   part!   Most   charities   will   use   a business   PPC   agency   because   they don't   have   the   resources   in   house. The   problem   arises   when   charities do     this     because     business     PPC agencies    use    the    same    targeting methods            for            fundraising, promotion,   campaigns   and   events, they   assume   it   is   the   same   as   sales for     a     corporation.     However     at Emerald   Marketing   we   specialise   in charity    Digital    marketing    and    we recognise   the   audience   differences that    your    organisation    needs    to target.            Choosing            Emerald Marketing    allows    your    charity    to grow    while    saving    resources    for what   matters   most.   You   can   grow your        non        profit        fundraising network   through   online   donations, newsletter   signups,   volunteer   sign ups   and   to   stay   aware   of   those   who drive your organisation forward.