Instagram & Charities
More and more organisations are using Instagram to reach a wider audience, charities are no different. Charities all across the world are joining to be part of the conversation. This is because if your posts are topical you have the possibility to reach a wider audience. Charities and non profits often have rich and engaging stories and images that can be utilised on Instagram. It is a  great platform for sharing to this wider audience and to build your brand. How to reach your audience Who is your audience? Instagram is a community platform to reach the next generation of your supporters and donors - both millennial and gen Z. The first step is to introduce your charity or organisation. Instagram is used as a discovery tool, to find new inspiration and engage with ideas. This provides a great opportunity  for charities, as most content on a users Instagram news feed is from people they don’t know, unlike Facebook. This means you have an open audience to introduce your charity and it’s message. Incorporating your brand It is important to have your brand incorporated into your image from the start, whether its an event, campaign, logo or brand colours. This is important so that users recognise your posts. This is especially important when users regram your image from their accounts. This is a great way to reach new audiences but the audience needs to recognise your organisation, adding a clear brand will help this process. Images that work best Images that work best for Instagram are compelling, consistent and tell the user everything they need to know. Instagram is built for mobile, therefore you don’t need expensive photography equipment to reach your audience. Images taken on a smart phone work just as well. It’s worth A/B testing content to see what works best for your audience. Using Hash tags Adding hash tags can widen your audience reach, they make up a large part of connecting to your audience. Instagram has its own hash tags and language so some of the hash tags you use on twitter and Facebook might not work here. To reach the biggest audience you should choose to use popular, trending hash tags. #charity might not be as affective here. Don’t forget about video Make sure you are sharing video content along with your images. On average users spend just 3 seconds watching a video on Instagram before deciding if they are going to continue watching. Therefore the first 3 seconds need to be the most engaging to captivate your audience. Taking the time It is important to take the time to engage with  others on the platform, through comments, likes and follows to get the most success on the platform. The average millennial user spends 22 minutes on Instagram daily. Influential users working with influential users on Instagram is a great way to attract more followers. The best way is to contact them through direct messaging  and ask them to create content for your charity. Brands For brands unlike individuals, the general consensus is to post no more than 1-2 images daily and between 3-4 times per week for best engagement. people tend to have a deeper connection with brands that they follow on Instagram. Don’t be afraid to get personal and post some behind the scenes action shots from within your charity.
Instagram & Charities
More    and    more    organisations    are    using Instagram     to     reach     a     wider     audience, charities   are   no   different.   Charities   all   across the    world    are    joining    to    be    part    of    the conversation.   This   is   because   if   your   posts are   topical   you   have   the   possibility   to   reach a   wider   audience.   Charities   and   non   profits often    have    rich    and    engaging    stories    and images   that   can   be   utilised   on   Instagram.   It is   a      great   platform   for   sharing   to   this   wider audience and to build your brand. How to reach your audience Who is your audience? Instagram   is   a   community   platform   to   reach the   next   generation   of   your   supporters   and donors   -   both   millennial   and   gen   Z.   The   first step     is     to     introduce     your     charity     or organisation.      Instagram      is      used      as      a discovery   tool,   to   find   new   inspiration   and engage    with    ideas.    This    provides    a    great opportunity      for   charities,   as   most   content on    a    users    Instagram    news    feed    is    from people    they    don’t    know,    unlike    Facebook. This   means   you   have   an   open   audience   to introduce your charity and it’s message. Incorporating your brand It      is      important      to      have      your      brand incorporated   into   your   image   from   the   start, whether    its    an    event,    campaign,    logo    or brand    colours.    This    is    important    so    that users   recognise   your   posts.   This   is   especially important   when   users   regram   your   image from   their   accounts.   This   is   a   great   way   to reach     new     audiences     but     the     audience needs      to      recognise      your      organisation, adding a clear brand will help this process. Images that work best Images    that    work    best    for    Instagram    are compelling,    consistent    and    tell    the    user everything   they   need   to   know.   Instagram   is built   for   mobile,   therefore   you   don’t   need expensive   photography   equipment   to   reach your    audience.    Images    taken    on    a    smart phone    work    just    as    well.    It’s    worth    A/B testing   content   to   see   what   works   best   for your audience. Using Hash tags Adding   hash   tags   can   widen   your   audience reach,     they     make     up     a     large     part     of connecting   to   your   audience.   Instagram   has its   own   hash   tags   and   language   so   some   of the     hash     tags     you     use     on     twitter     and Facebook   might   not   work   here.   To   reach   the biggest   audience   you   should   choose   to   use popular,   trending   hash   tags.   #charity   might not be as affective here. Don’t forget about video Make    sure    you    are    sharing    video    content along   with   your   images.   On   average   users spend   just   3   seconds   watching   a   video   on Instagram   before   deciding   if   they   are   going to   continue   watching.   Therefore   the   first   3 seconds   need   to   be   the   most   engaging   to captivate your audience. Taking the time It   is   important   to   take   the   time   to   engage with          others     on     the     platform,     through comments,   likes   and   follows   to   get   the   most success     on     the     platform.     The     average millennial     user     spends     22     minutes     on Instagram daily. Influential users working   with   influential   users   on   Instagram is   a   great   way   to   attract   more   followers.   The best   way   is   to   contact   them   through   direct messaging      and   ask   them   to   create   content for your charity. Brands For    brands    unlike    individuals,    the    general consensus    is    to    post    no    more    than    1-2 images    daily    and    between    3-4    times    per week   for   best   engagement.   people   tend   to have   a   deeper   connection   with   brands   that they   follow   on   Instagram.   Don’t   be   afraid   to get    personal    and    post    some    behind    the scenes     action     shots     from     within     your charity.