Link Building
To understand link building we will need to take ourselves back to the beginning of search engines. At the beginning, search engines ranked website pages based on their content and nothing else. This stopped when Google released their page ranking algorithm which ranked websites not only on their content but by how many people linked to that page. 20 years later and links are still the best way to rate a web page,  that is why back links are Google’s go to signal to determine where your page should rank. It is important to note here that it isn’t just how many links direct to your page but also the quality of these links. This was introduced with the algorithm ‘Google Penguin.’ Low quality back links will damage your domain authority whereas high quality links will help your authority. The best way to avoid using bad quality back links is to analyse the website before you submit a link. Consider the following; Is it relevant to your content? How much traffic does the site get? Is the site filled with spam links? What is the domain age? Where will your link will be located on the page? Building back links can be done through other methods, not just through websites. Here are a few different ways to build your back link authority. Emails Spam   emails   have   been   around   for   years   and   they   are   still   successful   today   if   they   are approached   in   the   right   way.   The   first   thing   you   want   to   do   is   sign   up   for   a   mass   mail service   provider   e.g.   Dotmailer   or   Mail-chimp.      You   can   send   you   emails   through   these platforms   easily,   from   designing   a   snazzy   look   to   uploading   your   email   contacts   through   a CSV   file.   We   send   emails   through   these   platforms   because   of   3   reasons.   The   first   being   that if   we   sent   mass   emails   through   our   servers   on   a   regular   basis,   your   hosting   server   will   block the   emails   going   out.   When   you   use   a   third   party   programme   to   do   this,   they   will   go   via   a separate   server.   leaving   your   email   account   safe.   The   second   reason   is   because   of   the design   features.   You   can   create   the   email   with   any   look   and   style   that   you   can   dream, without   having   to   worry   about   email   capacity   (a   designers   dream)!   The   third   reason   is because   you   can   track   the   data   and   file   reports   of   the   emails   you   have   sent   out.   This   means you   can   analyse   how   many   people   are   engaging   with   the   emails   you   are   sending,   allowing you to determine the best emails for your business. Top   Tip*    Send   out   your   emails   in   the   afternoon   -   Most   people   send   their   emails   out   in   the morning   but   they   get   lumped   in   with   the   other   80   emails   they   have   received   in   the   morning, making   it   more   likely   that   your   email   will   be   overlooked.   Send   them   out   in   the   afternoon   when their mailbox is empty. Blogs Using blogs are a great way to build authority for two reasons; increasing your authority through other peoples blogs and secondly, improving your authority with your own blog. Blogs are also great for SEO in general because you can fill them with keywords to help you build your website content. The best approach for getting included in someone else’s blog is to message bloggers and ask them to include your product or service in their blog. They are easy to find, there are large communities of bloggers online. It is important to note that even if they write a blog post about your service or product, not all bloggers will automatically link to your website but with a gentle nudge and politely asking them, most will be happy to include it. Others will want a reciprocal links. Offer to share your blog on  your social media pages, you can share the link to your blog post. Improving your own authority through  back links  is  compiled of out going and incoming links. Writing a blog means you have fresh information to share, this can be used on your social media pages. When you post a link to your platforms and they are a credible authority, then you are increasing your back links. They links will send them back to your website creating a circle of traffic. As a bonus it will also give you fresh content for your Facebook page, helping you out with the new Facebook changes coming this year ( read Facebook changes 2018.) Directories There are a lot of online directories today, that there is no reason for your website to have low back links. Directories are a great way to link back to your website and it’s very easy to do but it also very time consuming. Most directories take 4-6 months to approve your back links request so its important that if you haven’t done so, you get started on this right away! Look for directories that are based around your location and work your way outwards, there are hundreds in the United Kingdom alone. Take it day by day and add a few, It is a very tedious process but it’s very important that you take the time to make sure that you details match across each directory. Failure to do so will damage your website authority.  Social Media Pages Social media pages are a great way to add authority to your website and there are plenty of them out there that you can use. I have listed a few below and their main uses that you can utilise to build bank links. At a basic level social media sites provide an easy way to share and distribute your message. If the content is seen by the correct audience, it can lead to new back links. YouTube People love to link to video content, but unfortunately most companies depend on YouTube for their whole online video strategy. The result of this is that YouTube earns all the back links  for your content rather than your companies website. You can solve this by self hosting videos, this allows you to control embedding so that people link to your website instead of YouTube. If self hosting is not a possibility you can still use YouTube to build links through a standard link reclamation process. Take a successful video, that you have posted and  and copy the URL into a back link checker like Moz’s open site explorer. You will receive a list of websites linking that that video. You can proceed to reach out to these websites and ask them to link to your website in place of the YouTube link. Another approach is to access your companies YouTube traffic sources through your YouTube analytics, they will show you any websites that have embedded the video but may not have linked to it yet. You can reach out to those companies and request a link to your website. Paid search traffic Half the battle of link building is getting in front of the right audience, paid search ads can help with this. For example you can use Facebook ads to target people by their workplace, age, how many kids they have, interests and behaviours. Link building with twitter Twitter is a powerful channel for link building. Tools such as klear can be leveraged easily to find subject matter influencers and their associated websites. Once you know your prospects you can organise them into twitter lists and segment them. Interact with them periodically and you will build relationships over time.
Link Building
To   understand   link   building   we   will   need   to take    ourselves    back    to    the    beginning    of search    engines.    At    the    beginning,    search engines   ranked   website   pages   based   on   their content   and   nothing   else.   This   stopped   when Google   released   their   page   ranking   algorithm which    ranked    websites    not    only    on    their content   but   by   how   many   people   linked   to that   page.   20   years   later   and   links   are   still the   best   way   to   rate   a   web   page,      that   is   why back     links     are     Google’s     go     to     signal     to determine   where   your   page   should   rank.   It   is important   to   note   here   that   it   isn’t   just   how many   links   direct   to   your   page   but   also   the quality    of    these    links.    This    was    introduced with    the    algorithm    ‘Google    Penguin.’    Low quality   back   links   will   damage   your   domain authority   whereas   high   quality   links   will   help your   authority.   The   best   way   to   avoid   using bad    quality    back    links    is    to    analyse    the website   before   you   submit   a   link.   Consider the following; Is it relevant to your content? How much traffic does the site get? Is the site filled with spam links? What is the domain age? Where   will   your   link   will   be   located   on the page? Building    back    links    can    be    done    through other    methods,    not    just    through    websites. Here   are   a   few   different   ways   to   build   your back link authority. Emails Spam    emails    have    been    around    for    years and   they   are   still   successful   today   if   they   are approached   in   the   right   way.   The   first   thing you   want   to   do   is   sign   up   for   a   mass   mail service     provider     e.g.     Dotmailer     or     Mail- chimp.        You    can    send    you    emails    through these    platforms    easily,    from    designing    a snazzy   look   to   uploading   your   email   contacts through   a   CSV   file.   We   send   emails   through these   platforms   because   of   3   reasons.   The first    being    that    if    we    sent    mass    emails through   our   servers   on   a   regular   basis,   your hosting    server    will    block    the    emails    going out.   When   you   use   a   third   party   programme to   do   this,   they   will   go   via   a   separate   server. leaving   your   email   account   safe.   The   second reason   is   because   of   the   design   features.   You can   create   the   email   with   any   look   and   style that   you   can   dream,   without   having   to   worry about    email    capacity    (a    designers    dream)! The   third   reason   is   because   you   can   track   the data   and   file   reports   of   the   emails   you   have sent   out.   This   means   you   can   analyse   how many   people   are   engaging   with   the   emails you   are   sending,   allowing   you   to   determine the best emails for your business. Top   Tip*    Send   out   your   emails   in   the   afternoon -    Most    people    send    their    emails    out    in    the morning   but   they   get   lumped   in   with   the   other 80   emails   they   have   received   in   the   morning, making   it   more   likely   that   your   email   will   be overlooked.    Send    them    out    in    the    afternoon when their mailbox is empty. Blogs Using   blogs   are   a   great   way   to   build   authority for    two    reasons;    increasing    your    authority through   other   peoples   blogs   and   secondly, improving   your   authority   with   your   own   blog. Blogs    are    also    great    for    SEO    in    general because   you   can   fill   them   with   keywords   to help    you    build    your    website    content.    The best      approach      for      getting      included      in someone   else’s   blog   is   to   message   bloggers and    ask    them    to    include    your    product    or service   in   their   blog.   They   are   easy   to   find, there    are    large    communities    of    bloggers online.   It   is   important   to   note   that   even   if they   write   a   blog   post   about   your   service   or product,    not    all    bloggers    will    automatically link   to   your   website   but   with   a   gentle   nudge and   politely   asking   them,   most   will   be   happy to    include    it.    Others    will    want    a    reciprocal links.   Offer   to   share   your   blog   on      your   social media   pages,   you   can   share   the   link   to   your blog    post.    Improving    your    own    authority through      back   links      is      compiled   of   out   going and   incoming   links.   Writing   a   blog   means   you have   fresh   information   to   share,   this   can   be used   on   your   social   media   pages.   When   you post   a   link   to   your   platforms   and   they   are   a credible    authority,    then    you    are    increasing your    back    links.    They    links    will    send    them back    to    your    website    creating    a    circle    of traffic.   As   a   bonus   it   will   also   give   you   fresh content   for   your   Facebook   page,   helping   you out   with   the   new   Facebook   changes   coming this    year    (    to    read    our    post    on    Facebook Changes 2018 . ) Directories There   are   a   lot   of   online   directories   today, that   there   is   no   reason   for   your   website   to have   low   back   links.   Directories   are   a   great way   to   link   back   to   your   website   and   it’s   very easy   to   do   but   it   also   very   time   consuming. Most   directories   take   4-6   months   to   approve your   back   links   request   so   its   important   that if   you   haven’t   done   so,   you   get   started   on this   right   away!   Look   for   directories   that   are based   around   your   location   and   work   your way    outwards,    there    are    hundreds    in    the United    Kingdom    alone.    Take    it    day    by    day and   add   a   few,   It   is   a   very   tedious   process but   it’s   very   important   that   you   take   the   time to   make   sure   that   you   details   match   across each   directory.   Failure   to   do   so   will   damage your website authority.  Social Media Pages Social   media   pages   are   a   great   way   to   add authority    to    your    website    and    there    are plenty   of   them   out   there   that   you   can   use.   I have   listed   a   few   below   and   their   main   uses that   you   can   utilise   to   build   bank   links.   At   a basic   level   social   media   sites   provide   an   easy way   to   share   and   distribute   your   message.   If the   content   is   seen   by   the   correct   audience, it can lead to new back links. YouTube People    love    to    link    to    video    content,    but unfortunately    most    companies    depend    on YouTube      for      their      whole      online      video strategy.   The   result   of   this   is   that   YouTube earns    all    the    back    links        for    your    content rather   than   your   companies   website.   You   can solve   this   by   self   hosting   videos,   this   allows you   to   control   embedding   so   that   people   link to   your   website   instead   of   YouTube.   If   self hosting   is   not   a   possibility   you   can   still   use YouTube    to    build    links    through    a    standard link    reclamation    process.    Take    a    successful video,   that   you   have   posted   and      and   copy the   URL   into   a   back   link   checker   like   Moz’s open   site   explorer.   You   will   receive   a   list   of websites    linking    that    that    video.    You    can proceed   to   reach   out   to   these   websites   and ask   them   to   link   to   your   website   in   place   of the    YouTube    link.    Another    approach    is    to access     your     companies     YouTube     traffic sources     through     your     YouTube     analytics, they   will   show   you   any   websites   that   have embedded    the    video    but    may    not    have linked   to   it   yet.   You   can   reach   out   to   those companies     and     request     a     link     to     your website. Paid search traffic Half   the   battle   of   link   building   is   getting   in front   of   the   right   audience,   paid   search   ads can   help   with   this.   For   example   you   can   use Facebook     ads     to     target     people     by     their workplace,    age,    how    many    kids    they    have, interests and behaviours. Link building with twitter Twitter     is     a     powerful     channel     for     link building.      Tools      such      as      klear      can      be leveraged     easily     to     find     subject     matter influencers    and    their    associated    websites. Once    you    know    your    prospects    you    can organise   them   into   twitter   lists   and   segment them.    Interact    with    them    periodically    and you will build relationships over time.