Website Design and Your £5000 Grant

Emerald   Marketing   are   offering   multiple   £5,000   grants   to   a   select   number   of   non   profits   in   Northern   Ireland.     This   grant   will   cover   a   large   percentage   of   the   set   up   fee   for   the   construction   of   a   new   website   through Emerald    Marketing.    The    website    built    will    be    customisable,    mobile    responsive    and    contain    integrated processes   for   digital   engagement,   online   fundraising,   campaigns,   events   and   ecommerce   and   social   media. Training   will   be   provided   by   your   website   development   consultant   during   the   construction   of   the   website   to ensure the organisation continues to grow with their digital audience. Your   new   website   will   be   built   on   a   content   management   system   (CMS)   to   allow   you   to   edit,   maintain   and update   to   allow   your   charity   complete   control   over   the   front   end   content   of   the   website.   The   platform   has   all the   features   you   need   to   have   full   control   of   the   site   user   face   yourself,   allowing   you   to   update   your   content, regardless   of   your   technical   ability,   without   needing   third   party   assistance.      However   its   key   power   lies   in   the digital   fundraising   tools   integrated   into   it   that   allows   you   to   maximise   the   revenue   you   generate   from   your own website.

Some of the features include:

Mobile   responsive   as   standard    -   All   web   pages   are   built   as   mobile   responsive   as   standard,   but   we   don’t   just squish the pages down, our websites are optimised for the mobile and tablet user journey. Integrated   donation   pages   and   payment   processing    -   Because   of   the   integrated   fundraising   tools   built into   our   websites   built   around   your   charities   needs,   you   will   be   able   to   set   up   pages   to   allow   your   supporters to    donate    directly    through    your    website    without    being    redirected    to    a    third    party    site    e.g    just    giving. Redirecting your supporters to a third party site, they are 6x less likely to complete their donation. One   click   donation/   Event/   campaign   user   journeys    -      With   studies   showing   that   sitemap   journeys   with more   than   one-click   achieve   35%   less   conversions,   the   integrated   tools   built   into   the   platform   allow   you   to create one click supporter journeys. Tracking   -   Emerald   Marketing   will   place   tracking   codes   for   Google   analytics,   tag   manager   and   Facebook. Allowing your charity to track their audience and the source it comes from. Ecommerce   tools/   online   shop   Functionality:   All   sites   can   come   with   a   ecommerce   tool   to   easily   set   up   an online   shop   within   your   website   in   a   way   that   fits   with   industry   best   practice   on   maximising   ease   of   use   for customers and conversion rates into purchase. Integrating   Blogging   Tools:    Easily   set   up   an   integrated   blog   on   your   site   and   make   new   blog   posts   or   news updates at the click of the button using the integrated blogging tool. Form   Builder:   use   the   simple   drag   and   drop   formbuilder   to   build   out   forms   including   volunteer   applications forms, enquiry forms and other forms of data capture. Newsletter Sign Ups:   Allow users to easily sign up for your newsletter via the website. SEO Friendly URLs:   Optimised URLs for each page your create, to help with your Google ranking. Website   Futureproofing:   Most   charities   have   to   refresh   their   website   at   least   once   every   3   years   and   find   it is   well   behind   the   cutting   edge   of   best   practice   within   a   year.   To   safeguard   this,   Emerald   Marketing   will   stand by   your   site   through   the   length   of   your   contract   to   ensure   that   it   is   never   out   of   date.   We   will   monitor   your plugins and the latest algorithm changes to make sure your website is always up to date. 

Website Design

and Your £5000

Grant

Emerald     Marketing     are     offering multiple   £5,000   grants   to   a   select number   of   non   profits   in   Northern Ireland.        This    grant    will    cover    a large   percentage   of   the   set   up   fee for     the     construction     of     a     new website            through            Emerald Marketing.   The   website   built   will   be customisable,     mobile     responsive and    contain    integrated    processes for      digital      engagement,      online fundraising,   campaigns,   events   and ecommerce      and      social      media. Training    will    be    provided    by    your website     development     consultant during     the     construction     of     the website   to   ensure   the   organisation continues   to   grow   with   their   digital audience. Your   new   website   will   be   built   on   a content   management   system   (CMS) to   allow   you   to   edit,   maintain   and update      to      allow      your      charity complete    control    over    the    front end    content    of    the    website.    The platform    has    all    the    features    you need   to   have   full   control   of   the   site user   face   yourself,   allowing   you   to update   your   content,   regardless   of your      technical      ability,      without needing     third     party     assistance.       However   its   key   power   lies   in   the digital   fundraising   tools   integrated into   it   that   allows   you   to   maximise the     revenue     you     generate     from your own website.

Some of the features

include:

Mobile   responsive   as   standard    - All   web   pages   are   built   as   mobile responsive     as     standard,     but     we don’t   just   squish   the   pages   down, our   websites   are   optimised   for   the mobile and tablet user journey. Integrated    donation    pages    and payment   processing    -   Because   of the     integrated     fundraising     tools built   into   our   websites   built   around your    charities    needs,    you    will    be able   to   set   up   pages   to   allow   your supporters      to      donate      directly through      your      website      without being    redirected    to    a    third    party site   e.g   just   giving.   Redirecting   your supporters    to    a    third    party    site, they   are   6x   less   likely   to   complete their donation. One       click       donation/       Event/ campaign    user    journeys     -        With studies      showing      that      sitemap journeys   with   more   than   one-click achieve   35%   less   conversions,   the integrated     tools     built     into     the platform    allow    you    to    create    one click supporter journeys. Tracking   -   Emerald   Marketing   will place    tracking    codes    for    Google analytics,        tag        manager        and Facebook.   Allowing   your   charity   to track   their   audience   and   the   source it comes from. Ecommerce     tools/     online     shop Functionality:    All    sites    can    come with   a   ecommerce   tool   to   easily   set up     an     online     shop     within     your website    in    a    way    that    fits    with industry         best         practice         on maximising      ease      of      use      for customers     and     conversion     rates into purchase. Integrating   Blogging   Tools:    Easily set   up   an   integrated   blog   on   your site   and   make   new   blog   posts   or news    updates    at    the    click    of    the button       using       the       integrated blogging tool. Form   Builder:   use   the   simple   drag and   drop   formbuilder   to   build   out forms           including           volunteer applications    forms,    enquiry    forms and other forms of data capture. Newsletter   Sign   Ups:    Allow   users to      easily      sign      up      for      your newsletter via the website. SEO     Friendly     URLs:      Optimised URLs   for   each   page   your   create,   to help with your Google ranking. Website      Futureproofing:      Most charities     have     to     refresh     their website   at   least   once   every   3   years and     find     it     is     well     behind     the cutting   edge   of   best   practice   within a   year.   To   safeguard   this,   Emerald Marketing    will    stand    by    your    site through   the   length   of   your   contract to    ensure    that    it    is    never    out    of date.   We   will   monitor   your   plugins and   the   latest   algorithm   changes   to make   sure   your   website   is   always up to date.